You may not have thought about the
issue I'm about to raise. Possibly no one has. I've worked a lot with
Video. I've been mulling the issue about in my subconscious for
twenty-five years and I know I'm right, so please pay attention.
The question is, whar sort of person do
you want, to represent your company in ads, or to be a new anchor on
TV, or any sort of movie or TV star? You want them to look good,
appealing, attractive, intelligent. In fact, every time someone
pauses the video and looks at a stop-frame, you want your star to
look good THEN.
And there's a problem there. When you
watch people in a video or on TV, you see their expressions. But you
do not see the micro-expressions between their expressions, the moves
their faces make to get from one look to the next, unless you pause
the video at an inopportune moment.
Some people look truly ridiculous in
those in-between stop-frames. Dumb. Goofy. Confused. Even: Guilty.
Try a few stop-frames on your favorite TV and movie people, and see
what you get.
Chances are you've been seeing these
revealing stop-frames and you never stopped to think about them; but
your brain did. And you've judged those people for their stop-frame
looks.
I want my TV star or ad representative
to look smart or attractive at every stop-frame. And now that I've
mentioned it, so will you.
2 comments:
Hi Toby,
Hold on! It's interesting that you've noticed people's faces contort briefly as they shift from one expression to the next. In fact, didn't you just suggest that it's normal for a person to occasionally look "less than Ted Knight", if you know what I mean.
The qualities you mention — good, appealing, attractive, intelligent — aren't at the top of the MY list of desirables for a spokesman. Most of all, I'd consider the opinion of a person who was BELIEVABLE. And I'm unlikely to believe anyone who always looks dashing or clever, no matter what. Ain't normal. Looks don't mean smarts.
Who could follow the empty head with a pretty face? (Don't answer that — I swore I'd never talk about politics.)
I think the standard we all recognize isn't Paul Neuman's press photos. It's Paul Neuman's face between all those ravishing glances.
Now that we can watch a video and see those intervening contortions more clearly, won't we quickly come to recognize that normal, believable people look this way?
Just wondering, as you are.
-Robbie
It's a beauty to my eye. Well projected and displayed.
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