Tuesday, August 14, 2007

Your Results will Vary:

I've become an editing demon lately. Between critiquing other people's writing and my own, I've gotten quite imaginative about finding poor word usage. Advertisements often use awful English, but they have an excuse. In a few words and a little time they need to convey a message, and if they can save space while adding punch with poor English, then why not?

Still, I was greatly amused by a TV ad for a treatment that makes hair grow back. The ad put these words on the screen:

Extraordinary Results. Your results may vary.

Now please excuse me while I imagine my own personal varying results: Gee, lots of hair grew back on the right side, but almost nothing on the left.
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