Some day, computer programs may be good at scanning news stories to decide which ones you would like to read. But they won't just scan the story titles. I have a fascination for news story titles that would be hard for a computer to parse. Look again at the title of this entry. Is it about something that the "UBS Rejects" are doing? Or is it about something UBS is doing? Which word is the verb? Notice how these two alternatives imply very different stories.
If you're curious: 'rejects' is the verb.