It's generally a good idea to praise a product without knocking its competitors, but I can't resist knocking Starbucks Via. That coffee was rolled out gradually and confidently to great acclaim last year. I heard about it on one of Leo Laporte's podcasts, the Daily GizWiz. Leo was in ecstasy about Via. He claimed that it just tasted like good coffee, no "instant" taste at all. I was horribly disappointed when I tried it. For $1.00 a cup, I expected something that did not taste "instant", and Via does. I don't think you have to be a picky gourmet who spends $30.00 a pound for coffee (which I sometimes do) to taste the deficiency in Via, but let me add this disclaimer: it may taste different to you. I might just be the single unlucky person who doesn't like Via; maybe Leo Laporte was right.
But how about this product: Taster's Choice Gourmet Coffee (both mild and somewhat stronger): it is packaged about the same as Via, in little single-serve just-add-water tubes. It tastes decent for coffee, and there is NO, I repeat, NO instant coffee taste. It's a winner! And it costs about a fifth of what Via costs.