Wednesday, August 10, 2011

Nitefall:

The sign next to the local Supermarket said “Summer Concerts, Thurs Nites., 6:30 to 8:30pm.” I knew at once that something was wrong. In the food biz, when they want to make us think of an ingredient that’s not in the product, they use spellings like Kreme. So my instinct told me that these couldn’t be night concerts. There was plenty of room on the sign to spell the word “nights”. What was going on?
Eventually I worked it out. It’s summer here, and night doesn’t really fall until after 8:30. They aren’t night concerts, they are evening concerts. Trust the food industry to be consistent.
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