Dear Jim Romenesko, I enjoyed your Obscure Store blog for a long time. I was sorry when you ended it to do something different. Your new web site certainly is different, but I think you are overdoing what you are doing to make your point.
When I look at all that small type, my heart sinks. I tell myself, I’ve got to hang in there, I’ve got to read it, I know it’s going to be worthwhile ... and of course it is.
The content is fine. Please reformat your main web page so that it doesn’t look so formidable, because, really, it isn’t.