"Don't take it in the a--"

A kudos to JetBlue and the Ad company that devised their newest ad slogan. JetBlue seems to be launching a viral campaign into every medium save TV. Its essence will be to remind us that they are not, like the other airlines, nickel-and-diming us to death with special charges and a lack of free amenities. The official slogan is "If you wouldn't take it on the ground, don't take it in the air." We can figure out what they really mean.