Monday, December 10, 2012

“New low-cost appliance … no doubt:”


This morning I weighed 224 pounds. After a week of dieting, perhaps I've lost one pound. That's okay, considering that I survived a dinner party last night; I didn't pig out.

The product I mentioned yesterday – I won't link to it – calls itself a modern, high-tech miracle heater. For some reason, the ad, in my opinion, suggests that this heater is an Amish invention. There is a picture of two Amish people carrying one, and the caption of that picture calls it the “Amish Miracle Heater.”

To me, the Amish people stand for a life-style that tries to restrict the use of modern technology. I imagine the Amish people taking time out from their life-style to make brilliant inventions based on their own preferred technology, not on modern high-tech technology.

I would not expect Amish people to invent and build a heater that has a micro-furnace “from the Coast of China”. (China has an awful lot of coast. WHERE in the coast of China?) I would not expect Amish people to invent and build a heater that has Hybrid-Whatsit technology.

Nonetheless, for many years I have seen ads that link the Amish to amazing heaters or furnaces. People write ads like this because they WORK. I can't imagine why, but this one must also work.
If you're curious: somewhere in this full ad, the involvement of the Amish is made explicit: Amish craftsmen build a cabinet of real wood to make each unit look like a sleek fireplace, and all that we buyers have to do is: plug it in. Perhaps the Amish are more involved in the heater than that, but I think the ad doesn't say so.

Please note: for all I know, this heater is a wonderful product. I'm just commenting on the wording of the ad. And I haven't even gotten to the paragraph titled: “How it Works”.
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