Sunday, December 09, 2012

“New low-cost appliance that helps slash heat bills:”


I weighed 223.8 this morning. Not as bad as I feared.

My title (above) is part of a headline ad from one of our newspapers. It's full-page, with several pics and lots of small-print text. The headline of this ad fascinates me. The entire ad is full of text that tries to make you think “A!” while only promising “(something related to A)”. The headline, I think, is an example of what I mean. It doesn't say that this product will slash your heating bills. It merely suggests that if you have already discovered a way to slash your heat bills, their product will help.

If I had found a way to slash our heating bills, I would be writing about that, instead of blogging this blog.



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