Sunday, April 15, 2012

The New “Photogenic”


You may not have thought about the issue I'm about to raise. Possibly no one has. I've worked a lot with Video. I've been mulling the issue about in my subconscious for twenty-five years and I know I'm right, so please pay attention.

The question is, whar sort of person do you want, to represent your company in ads, or to be a new anchor on TV, or any sort of movie or TV star? You want them to look good, appealing, attractive, intelligent. In fact, every time someone pauses the video and looks at a stop-frame, you want your star to look good THEN.

And there's a problem there. When you watch people in a video or on TV, you see their expressions. But you do not see the micro-expressions between their expressions, the moves their faces make to get from one look to the next, unless you pause the video at an inopportune moment.

Some people look truly ridiculous in those in-between stop-frames. Dumb. Goofy. Confused. Even: Guilty. Try a few stop-frames on your favorite TV and movie people, and see what you get.
Chances are you've been seeing these revealing stop-frames and you never stopped to think about them; but your brain did. And you've judged those people for their stop-frame looks.

I want my TV star or ad representative to look smart or attractive at every stop-frame. And now that I've mentioned it, so will you.

Thursday, March 29, 2012

How we have inflicted Terrorism on ourselves:

Bruce Schneier has just published (in his blog) the conclusion of his dialog with Kip Hawley about the "value" of the TSA. This little essay is marvelous, and  I encourage you to read it.

Here's one of Schneier's chilling paragraphs. I'm quoting without permission, and I hope he doesn't mind:

The goal of terrorism is not to crash planes, or even to kill people; the goal of terrorism is to cause terror. Liquid bombs, PETN, planes as missiles: these are all tactics designed to cause terror by killing innocents. But terrorists can only do so much. They cannot take away our freedoms. They cannot reduce our liberties. They cannot, by themselves, cause that much terror. It’s our reaction to terrorism that determines whether or not their actions are ultimately successful. That we allow governments to do these things to us—to effectively do the terrorists’ job for them—is the greatest harm of all.

Words with Friends HD: A crashing sucker on my Pad:

I would like to write a review of Zynga's Words with Friends on the iPad2. I can't review it in the iunes store because the store says I have to buy it or download it in order to review it. The program IS on my iPad and in fact, it just crashed again for the tenth time, even though I restarted it and even reinstalled it. At first it worked, but now it crashes faster than I can try to think.

What's wrong with these guys? Anyway, WwF-hd started out just fine for me and I happily switched to it from the older WwF app. I liked the way you could see the whole board while playing your tiles. The arrangement of the command buttons is a little peculiar but I got used to it. And then it started to crash. I hope they figure out what the problem is and update the app. Meanwhile I've gone back to the older WwF.

Wednesday, March 28, 2012

First, Printers could be identified. Now, Bits! Remember when we discovered that the major printer manufacturers were making every printer’s output unique? Printers now place a unique, discreet dot pattern on every page that can be used to identify the printer that printed it. In case you thought you could be anonymous, you know.
Well, it’s getting worse.

This web page explains how to identify anonymous authors from their writing, in a tradition that goes back to telegraphers: Just as individual telegraphers could be identified by other telegraphers from their 'fists,' Naryanan posits that an author's habitual choice of words, such as, for example, the frequency with which the author uses 'since' as opposed to 'because,' can be processed through an algorithm to identify the author's writing. ...

But wait! It gets even worse. We think of the “bits” that computers produce as nice clean ones and zeroes, but if you take a close look at the way they are stored in the substrate, you can see that they are all different. When we copy bits from one medium to another, their original shapes are partly retained, and imaginative researchers have announced success in tracing bits back to their source.

Be careful what you write!

[]

Sunday, March 25, 2012

Seriously, no one lives in our garage:


In a way, I sympathize with the phone companies. They have begged congress to let them stop publishing those thick, fat telephone directories. They know that most people don’t use them any more. Smart phones and the Internet have created better ways to find telephone numbers.

Congress has not obliged. Consequently, once a year, we watch an immigrant walk down the street, depositing a plastic bag pregnant with pages in front of each and every home.

I’m sure some people really appreciate these heavy tomes, but I throw mine out at once.

Twice.

Because only the phone company, or its legitimate representatives, seem to think that both I and my garage require a full set of phone books.

Thursday, March 15, 2012

Britannica Bows:

New technologies are uncompromisingly cruel to the old technologies they replace. It’s particularly painful to see computers doing things ten times better than print matter, and there’s no stopping them.

The Britannica company has bowed to the inevitable and given up on its printed edition. In the past, most printed encyclopedias gained important revenue from door-to-door hard-sell salesman who offered parents a dream of books that would raise them and their children to a new level. Most such families today expect their home computer or smart phone to do that, so I suspect this hard-sell market for books is gone.

But for Britannica, it gets worse. The Company inadvertently made its own excellent case for switching to an online format years ago. Do you remember the comparison between Britannica and Wikipedia, that claimed Wikipedia was as good or better an encyclopedia?

Britannica responded with a detailed rebuttal to show that the analysis was wrong. The most common theme in their rebuttal was that the analysis incorrectly asserted valuable information was missing from Britannica; in fact, the Britannica encyclopedia contained that information, but in a different place. In order to find such information, you needed to know where Britannica’s expert editors had decided to put it, or – and Britannica’s rebuttal did not mention this, but it screamed between the lines – you needed hyperlinks or a search engine to find what you needed to know.

Printed books do not handle hyperlinks and search engines very well. End of printed encylopedias.

Wednesday, February 29, 2012

Targeted Ads: Of course I care!


If you live on this planet, you may have noticed the recent uproars about companies mining data about you to figure out what you need to buy. Target’s ability to figure out that a girl was pregnant before her father did is way up there as a symbol of targeted ad overkill.

Frankly, I do not mind that companies distill everything they can discover about me in order to throw well-targeted ads at me.

I have been the victim of untargeted ads for over sixty years. Newspaper ads, junk mail, TV, radio, Internet, skywriting, you name it. Even though I have a wonderful Tivo box at home, those mis-aimed ads are still an extraordinary waste of my time. I wish that every ad I had ever been exposed to was about some product I might really want to buy.

I wrote system software for a company that places targeted ads, for more than a year, but that experience had no effect on my opinion: I have always wanted targeted ads! Well-targeted ads. Expertly sculptured ads. And I am willing to let Google save my search information and whatever it can profile about me, to improve the value of the ads I see online. Or offline, for that matter.

Tens of thousands of irrelevant, untargeted ads have occupied months of my life. What a waste.

Tuesday, February 28, 2012

iPad Game Reviews, Guides, FAQs:


I have been writing up the iPad games I've played. I decided that I could put the time I invested into these games to good use by putting brief ads for my two books into the reviews, and as far as I can tell, people have been reading my reviews and increasing my eBook sales.

Not all of them, though. When someone sends me an email that says, "I saw your review of game X. How do I persuade the dragon to fly me to the island?" I know that person will not read my book, because he didn't even read my guide, which explains how to persuade the dragon to fly him to the island.

My reviews, FAQs and guides point to for some excellent ways to waste your time. Here's my current list:

Thursday, February 23, 2012

Email: prior art!

This Washington Post story is about a man who has been honored by the Smithsonian for inventing Email in the late 1970's. The company I worked for in the 1960's had Email (and I believe we even called it that.) Applied Logic Corporation (a defunct company abased in Princeton, NJ, not to be confused with a current company by the same name) was a time-sharing company. If you had an account on their system, you could dial in remotely with a Teletype and use their computer services. Among these services was the ability to send electronic mail to any other account, addressing that user by name. It was Email, and it was available in 1967. We employees of ALC made extensive use of email to share our development work, APIs, etc. Years later, when I encountered Email on a Unix system, it felt like coming home.

Spring is here? (Feb 23)

I saw my first Robin today. Either Spring is here, or that was one hornswoggled robin.

Monday, February 20, 2012

The Spring of '62: New Old Mets:


The baseball season's acoming, and Robert Lipsyte has written a superb piece on the original Mets. I was there for those hapless Mets, and I expected Lipsyte's piece to be a rehash of old memories. Instead, it was fresh and alive with new insights into those old days. I can't recommend his article enough.

Wednesday, February 15, 2012

Quantum Walking to Fitness:


I have self-published a second book. This one is very short, so it is only an eBook. The book explains how to keep fit by taking many short walks during the day, walks that add up to a respectable total. I also explain how to work these walks into your daily activities, so that they do not take up too much of your time. You can preview the book or buy it here, for $0.99: Quantum Walking to Fitness.

And please allow me to remind you how to get my first fantasy novel for grownups, Raven's Gift:
eText versions for Kindle, Nook, etc.
The genuine book version at Amazon.

Tuesday, February 14, 2012

Super, Supersizing:


Macy’s is selling a cappuccino MUG. A mug! The first time I drank a cappuccino, it was served in an espresso cup. And just in case those have been supersized beyond recognition, let me explain that a traditional espresso cup holds just a few ounces of liquid.

Oh, and that  cappuccino mug? A mere twenty-four ounces.

Wednesday, February 08, 2012

Superbowl XLVI: Falling into the Endzone:


I’ve read many descriptions of that memorable play near the end of Superbowl XLVI, but none of them, I think, captures the full narrative. I shall tell it here.

There was scarcely more than a minute left, and the Giants were inside the Patriots’ ten yard line. The Giants appeared about to go ahead, as they were only two points behind. One of the NBC announcers, Chris Collingsworth, told us TV fans that the right play for the Giants, strange as it might seem, was not to score too quickly, to run out the clock.

The Giants’ coach, Tom Coughlin, did not tell his team not to score. In the huddle, Manning did not tell his team not to score.

The moment Manning handed the ball off to Ahmad Bradshaw, he saw the Patriots standing there, allowing Bradshaw to score. I suspect Manning made a sensible, quick decision: anything that the Patriot’s coach wanted to do must be wrong. It’s indisputable that Manning yelled, “Don’t score,” after the hurtling Bradshaw.

Bradshaw was running with a lot of momentum. Not just physical momentum, but also mental momentum. Here’s how he put it after the game: It’s terrible not to score the winning touchdown in the Superbowl.

Bradshaw teetered on the one foot line, trying to keep his balance, and he fell in.

There’s a miracle here. Can you imagine a Patriot running up to Bradshaw and shoving him into the endzone, to save a second on the clock? Can you imagine a Giant grabbing Bradshaw and hauling him away from those six points? I’m so glad we were saved from all that.

Thursday, February 02, 2012

The American Lockdown:


Today, Bruce Schneier commented on a good, thoughtful article about the huge incarceration rate in the U.S.: The Caging of America, by Adam Gopnik, in the New Yorker.

I would like to comment that there would be far fewer people in jail, if our country did not actively pursue people who buy marijuana and drugs, and jail the lowest level of dealers. I learned from my stretch in Grand Jury how actively the police try to catch the dealers who make less than fifty dollars a night dealing crack and marijuana. They arrest buyers as well.

The "war on drugs" is a mighty missile mis-aimed. The desire of the American People to consume drugs is what fuels the production, smuggling and dealing that we officially find so distasteful. As long as that desire remains, efforts to police the flow of drugs resemble holding a paper tissue up in a hurricane.

There's an awesome amount of hypocrisy at work here. Is there any way to sweep it away, other than to appeal most of our drug laws?

Saturday, January 28, 2012

A Small Improvement for Google Mail:

As Google works on integrating all of its apps, it has changed the Gmail and blogging interfaces to a much more "clean" format. I would like to see Google take this progression one step further: in Gmail, The large SEND button should turn green when the text that I am writing is ready to send.

Sunday, January 22, 2012

Frozen Dried Plums (oh, well ... Prunes):


Are you a regular reader of my blog? If so, I’m sure you appreciate the terrific food tips I’ve given you from year to year. Today’s tip derives from stupidity. Last Wednesday, I just couldn’t find my container of Sun Maid Prunes anywhere. Late that night, I opened the refrigerator freezer and there they were. I can’t imagine what I was thinking when I misfiled them.

I was curious whether they had frozen rock solid. They hadn’t so I ate one. It was delicious, chilly on the tongue, its flavor concentrated by the cold. I left them in the freezer to determine whether they would freeze solid in another day or two. They didn’t, and I’m still enjoying my cold, cold prunes.

Wednesday, January 18, 2012

Why the ‘1’?


Since we upgraded to FIOS, we can no longer make 7-digit phone calls. We always have to specify the area code. (The phone companies have a reason for enforcing this new practice. But they would do much better to let us each specify, and change at will, whatever 3-digit prefix we wanted to use by default.)

At first, I felt that FIOS had dropped a drudgery on me. Why should I have to always type those extra three keys? But then I decided I was breaking even, or coming out ahead. True, I have to type ten digits instead of seven, but I also get to type ten digits instead of eleven! The ‘1’ before the area code is now totally unnecessary for me, and for many of you as well.

And then I started to feel superior: to all those web sites, ads, and print items that tell you to dial numbers like 1-800-555-5555 and so on. Every time I see them, I imagine myself sending an eText to their webmaster, publisher, etc., to say: Why the ‘1’? Get rid of the ‘1’, we don’t need it any more.

Tuesday, January 17, 2012

Stop SOPA! Stop PIPA!

                                                                                                                              
                                                                                                                                               
                                                           STOP SOPA!  STOP PIPA!                                               
                                                                                                                                               
                                                                                                                                               































































About Those Ba%#*&rds Who Caused our Financial Collapse in 2008:


I suspect you get a sour feeling when you think about the irresponsible masterminds whose financial dealings almost destroyed our economy in 2008. Perhaps it aggravates you that they haven't had to take responsibility. Few of them have been charged with a criminal offense. And hardly any of them will serve prison time.

Well now I know exactly why that is. It's very simple. They are: Too Big To Jail.

Think about it: Too Big To Jail.

This insight gives me peace. Now I understand, and I’m sure you do.


I thought up this phrase by myself today, but many others invented it before me. Please pass this phrase on to your closest friends. You, and they, deserve to feel as calm and accepting as I.




Thursday, January 12, 2012

Thanks, - Toby

Email has always been bedeviled by a pair of minor problems: the Salutation and the Signoff.
I have no useful advice about the salutation. Often, it's really hard to guess what sort of person or people you are addressing. When I'm in the dark, I usually begin my Email like this:
Hi,
{Etc. ...}

I believe I have solved the signoff issue. It is always good, unless you are touching a loved one, to end your email like this:
Thanks,
- Toby

I think that this signoff feels especially nice in emails that criticize the recipient. No matter how nasty your email gets, you can assume that your polite signoff will disarm them.
Thanks,
- me

Monday, January 09, 2012

Kitchen Problem Solved!


Super markets, gourmet stores, and megastores like Target and all have gadget walls with kitchen gimmicks and gimcracks that are lots of fun to conjure with. I love to look at these walls. Some of the gadgets are so expensive that I can't justify the cost; I just dream about them. Others are so practical that I'm happy to buy them. But what I really like is to find a gadget the solves a problem that I never knew I had.

I found one of those gadgets tonigh,t and I'm more than glad to share it with you. Just imagine: you're roasting a turkey, and of course you want it to stay moist so you cover it with cheese cloth. Every 30 minutes, you to take it out of the oven, and you grab your handy baster. You suck up the pan juice and use the baster to spray the pan juice all over the turkey.

Wouldn't it be awful if you had to deal with an imperfect baster? Wouldn’t that drive you nuts? Well fear no more. Now you can have the Dripless Baster. You can be sure that when you suck up all those pan juices, your baster will not spill a drop into the pan before you spill every drop onto your turkey (and thus into the pan).

Problem solved. And you didn’t even know you had it.

Wednesday, January 04, 2012

Lottery Logic:


I strongly disapprove of any state-sponsored gambling. Not lotteries, not off-track betting, nothing. I won’t go into the many reasons here, but I want to note my fascination with the way state-sponsored gambling is advertized. The ads must draw in bettors without making claims that are too outrageous or false. A good example is New York’s focus on the value of winning. Could you win? Hey, you never know. (But if you had to, you could make a pretty good guess.)

The multistate Power Ball Lottery (of course I won’t give you a link) is doubling its ticket price, and they are plastering the air with ads that justify this move. They point out that there are lots of things right now whose price is going up, even as the value goes down. But not Power Ball! You pay twice as much for your ticket, but the minimum win doubles also, from twenty$ million$ to forty$$ million$$$.

Now just think of that: you pay twice as much, but you win twice as much; if you win, that is. The other 43,278,956 Power Ball players (my silly estimate) are paying twice as much for nothing.

Tuesday, January 03, 2012

Completely Confusled:


In New Jersey, and probably where you live, it's illegal to operate the windshield wipers on your car without turning your lights on. I had a problem with this law, but only because I was completely confused.

A light rain was falling, and the windshield wipers on our car make a horrible scraping sound when there isn’t enough moisture. I turned the windshield wipers to their lowest setting. The car lights helped me to see, but the wipers still made the awful scraping sounds. In order to achieve a little peace and quiet, I operated the wipers manually, keeping them off, but turning them on briefly every twenty seconds or so.

I was sure I was breaking the law. I imagined being stopped by a policeman. He would say, “You were running without your windshield wipers.”

I would say, “Well, I had them on manual.”

“I didn’t see them move,” the policeman would say. “It must be forty seconds since you turned them on. I’m writing you a ticket.”

Finally, I came to my senses. There’s no law against using my lights without using my windshield wipers! I had everything backwards. Silly me.


Monday, January 02, 2012

JimRomenesko.com

Jim Romenesko is a thoughtful journalist who, for years, ran a web page about weird news stories. He recently abandoned that site to start up JimRomenesko.com . He describes his new website as about: Media and Other things he is interested in. One of his interests, which he follows with patient agony, is the shrinking of the newspaper and print businesses. When you check our his site, you'll see a lot of words. Persevere, they are worth reading.

Thursday, December 29, 2011

The Sequel...

As the year comes to an end, movie makers everywhere are deciding how to capitalize on past successes by favoring us with even more sequels. Unfortunately, some of the greatest movies of all time seem to be immune to sequels. But I’ve given them some thought, and here are my dynamite picks for next year.
  1. Shawshank redemption, II: Tim Robbins and Morgan Freeman, unable to bear their great degree of freedom, plot to return to the only prison they could ever call home.
  2. The passion of the christ, II: This time, Jim Caviezel is beaten with much more modern S&M equipment.
  3. Twelve days of christmas: On the 13th day of ... (Note to you sticklers. I know you think this sequel should start on the 7th day, but that’s been done.)
  4. Broadway melody of 1938, II: A group of modern music stars go back in a time machine to wow a late 1930’s audience with their Hip Hop and Rap. Due to the lack of modern sound equipment, and the stars' inability to project their untrained singing voices, the show flops.
  5. Xanadu, II: Oops, sorry.
  6. It’s a wonderful life, II: George Bailey’s life isn’t working out very well. He asks Clarence for a few minor changes.
  7. Invasion of the body snatchers: After that mysterious menace takes over the minds of every single person on earth, an even greater menace comes down from the sky to wreak even greater havoc.
  8. Excursion to the moon (1908), II: A party returns to the moon to repair the man’s eye, take a great step for mankind, and play golf. (Perhaps this one has been made already.)
  9. The mouse that roared, II: Highly incestual inbreeding in the Duchy of Fenwick has produced a generation of terrifying monsters. J-Lo, a doctor with a degree in movie-monster-dealing, tries to stop them from conquering the United States. Again.
  10. The godfather, part II, II: Anything in this franchise should make millions. If it does, look out for The godfather, part II, II, II.

Wednesday, December 28, 2011

Another Universal Calender. Yawn...

Dick Henry writes here about a new proposal for a universal calendar. His idea avoids interpolating a special year-day, an issue that has plagued previous proposals. Religious groups that worship a holy day every seven days hate the interpolated day, because it implies shifting the lord’s day from Sunday one year to Saturday the next, and so on.

The Hanke-Henry Permanent Calendar interpolates a whole week, every five or six years. It does not monkey with the lord’s day calculations, and it has the fascinating side effect that any memorable day (such as your birthday, or July 4th) will henceforth always fall on the same day of the week. Henry proposes that we commence using this calendar in 2012.

A better idea would be plan now, to start using the calendar in 2062. If a great majority of people like it, that is. Here’s the problem:

On the web page I linked to, there’s a FAQ, including this item:

14.) Won't this whole exercise be costly?

It will be about as costly as the Y2K problem was.


Henry betrays a woefully poor understanding of computers in this answer. The challenge of Y2K was to find every computer program that would calculate the date wrong in the year 2000. If that calculation could cause any real problem, then the program had to be changed. A great deal of development effort went into making sure there would be few problems, and the most evident result was that computer departments did very little real development that year. The Y2K problem siphoned off a lot of potential creativity. Companies had less money to buy new hardware and software, because their staffs were working on Y2K. The Y2K cost was great enough to produce a poor year for the computer industry.

Shifting to the Hanke-Henry calendar requires a different kind of effort. Every single program that needs to calculate dates will be wrong. Every single one will have to be modified or replaced. Every program that keeps track of the “week of the year” will have to be changed to handle the 53rd week that will appear in some years.

There is only one easy way to introduce a new calendar, and that is to assume it will go into effect after 99.99% of non-complying programs are no longer in use. We can issue straightforward software libraries that make all necessary date calculations for both the current way and some new way, and use these libraries in all newly developed programs, from 2012 on. We can “throw the switch” to the new calendar when almost all old programs are dead. Fifty years of waiting should do it.

(The easy way to reform the calendar, if it was ever going to be formed again, was before we had computers.)

NOTE 1:Today, changing the way the date is calculated implies changing and replacing a lot of hardware, as well as software. Much hardware has programs burned into it, and some of that software does date calculations.

NOTE 2:Many people claim that the Y2K effort was overblown and mostly unnecessary, because there were, in fact, few problems when we entered the year 2000. My own feeling is that it was the great effort to avoid Y2K problems that produced such smooth sailing. But regardless of how you felt about the Y2K effort, this calendar proposal requires more effort, not less; because we KNOW that no computer program in production today knows how to handle the proposed calendar.

NOTE 3:The Y2K problem did not require republishing any books. A great number of books have information that depends on calendar dates, and many of these will become misleading and incorrect.

Tuesday, December 27, 2011

A Fraudulent Energy Rating:

When our old, old dishwasher died, we bought a new unit that had a very high energy rating. The new unit works almost as well as the old one, and I think I know why. The difference has to do with our infernal preoccupation with very high energy ratings, and what manufacturers do to achieve them.

I remember checking out advice at Consumer Reports about using dishwashers. They advise you that there's no point rinsing and scraping dishes before putting them in the dishwasher. The dishwasher can clean your dishes! What you're doing when you pre-clean is simply wasting water, a precious natural resource.

Our dishwasher came with two items of instruction that surprised me: They told us to pre-clean and rinse the dishes before putting them in the dishwasher, and they advised getting the tap water hot before starting the dishwasher.

I think that this advice enables the manufacturer to make a dishwasher that uses less energy. Making us spend energy and natural resources to make life easier for the dishwasher doesn’t count in the energy rating, and that's unfair.

Thursday, December 22, 2011

Touchfire. Not a laptop killer for the iPad:

Touchfire is getting a lot of great publicity right now. I’m sure there’s a great market for it, and I might even try it on my iPad. But almost everyone who writes about it has obviously not tried to use it for serious writing. Critics are gushing about something it just doesn’t do.

The Touchfire is a see-through plastic overlay for the iPad with detents for your fingers. It covers the exact area that the standard keyboard appears in, and apparently it allows you to touchtype much more naturally, without preventing you from doing some normal swiping. And it can fold up out of the way when not in use.

Here’s some typical praise for the Touchfire.

I’ve done some writing on the iPad’s soft keyboard, and with the extra line of punctuation keys that iA Writer adds, it’s bearable. The problem with the iPad’s soft keyboard is that using it requires an inordinate amount of shifting. There are 35 keys on the standard iPad keyboard, compared to the over 100 keys on the real keyboard I’m using right now.

Touchfire will make simple typing easier and faster. But for those of us who want to tell you how fast the quick brown fox is running, and what sort of difficulties it’s getting into, Touchfire is not going take the iPad to some new level.

Monday, December 19, 2011

Fairy Calm:

Accidental typos can produce memorable jokes and even new expressions. I've been told that the old, printed TV guide, which published for many, many years, forbid the use of the word "skit" in descriptions of programs. They never, never, wanted to see the feared typo.


In Emails, I check my name very carefully, because I know I occasionally mistype "Toy" rather than "Toby". I do not want to refer to myself as:  'Toy'!


These musings are a run-up to a wonderful new expression I saw on the web today. I've changed the quote below to make my source harder to find, but I just loved the misspelling of 'fairly':
The protest was fairy calm until people started to target passing cars ...


We could use some of that fairy calm.

Sunday, December 18, 2011

Big Football News:



Greg Foolallov, spokesman for Google, confirmed what many of us have suspected since late last Thursday: Google has completed a hostile takeover of the NFL, and now owns all of the clubs except the Green Bay Packers.

“We had to do something with all these profits,” Mr. Foolallov said, “and we think there’s great synergy here. Every ball carrier is always looking for holes, and we think our search technology can help.”